Casino loyalty, on course

Answer a few quick questions about your goals, budget and players. Get a recommended gifting mix for your property.

take the 2-minute quiz
How the quiz works

Three steps to the right rewards mix

Tell us about your property

Your goals, budget and current rewards program.

Share your contact info

Your GPS strategist will follow up to build your gifting mix with you.

Get your recommended gifting mix

Your recommendation includes a partner case study.

Why rewards work

Loyalty is one of your most valuable tools.

5–7x
It costs 5–7 times more to attract a new player than to retain an existing one.
67%
Loyal guests spend up to 67% more on return visits.
Up to 6x
More guest engagement from personalized rewards compared to one-size-fits-all.
download the guide Source: 2027 Buyer’s Guide

An all-in-one loyalty toolkit for casino marketers

From 4-week continuity programs to digital dropship and VIP events, choose one partner for all your loyalty solutions.

Continuity programs

Themed monthly gift sets tied to guest play. Collection drives repeat trips.

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Guest picking up a continuity tote gift at the redemption counter
Guest smiling at a glowing digital gift on her phone

Digital gifting

Give the gift of choice with a branded online store built to your redemption strategy.

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Beyond the core programs

Rewards for every guest

Recognize your top players, keep points working around the clock and bring premium brand experiences onto your property.

Hands opening a black gift box with a gold ribbon
Top tiers

VIP gifting

Tier rewards and curated brand-name gifts matched to each level, so your best guests feel recognized.

Guest browsing a branded rewards store on a laptop
Always on · Powered by ezGIFT®

Loyalty points store

Always-on rewards for your whole database. Guests redeem points 24/7, 365 days a year.

Guest choosing sneakers at an on-property shopping event
Invite-only & on property

Guest experiences & shopping events

Invite-only events built around premium lifestyle brands and customized to your guests.

Guest smiling while the Sonar AI Host calls her phone
Loyalty technology

AI host

Sonar calls and texts players about gifts they’ve already earned, in 30+ languages.

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Players at a row of slot machines
Loyalty technology

Player acquisition

Periscope finds new players who look like your best guests with 1:1, data-driven multichannel marketing.

Guest using a gifting kiosk on the casino floor
Loyalty technology

On-site gifting kiosk

One swipe of the rewards card shows tier, points and available gifts, right on your floor.

Not sure where to start?

Your rewards mix is 8 questions away.

Guests choosing between gift options at a casino rewards display
Who we serveCommercial · Tribal · Regional · Online casinos
SOC 2 Type IICertified data security
Women-ownedNWBOC-certified business
7x Inc. 5000America’s fastest-growing companies
25+ yearsCasino loyalty since 2001, Las Vegas, NV
Let’s build your plan

Meet with a GPS strategist

Tell us what challenge you’re solving. Your GPS strategist will map the mix that fits your property.

FAQ

Quick answers

The basics, before you connect with your GPS strategist.

Still have questions?

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How long does the quiz take?

8 questions, about two minutes.

What do I get at the end?

A recommended gifting mix for your property, plus a partner case study showing a similar program in action.

Can we run more than one program at once?

Yes. Most partners combine programs: continuity for the whole database, VIP gifting for top tiers and an always-on loyalty points store. Your GPS strategist builds one rewards calendar so every program works together.

What’s the difference between continuity and digital gifting?

Continuity programs are themed monthly gift sets players earn by hitting play thresholds and pick up on property, built to drive repeat trips. Digital gifting ships rewards to players’ homes through a branded ezGIFT® online store, so guests choose what they want and GPS handles fulfillment.